The Amenities Today’s Tenants Want Most
Outdoor space in all of its forms topped the list of most-desired apartment amenities, according to a new report from listing site Zumper. “Outdoor space” searches were up 143 percent between December 2019 and December 2020, with “roof deck”, “balcony”, “garden”, “deck” and “swimming pool” all showing major search increases as well.
Having a garden was the most desired of these outdoor spaces, adding an average of $144 a month to a listing’s value, according to the report. A roof deck only added an average of $68 and a balcony was only $35 more on average.
Parking and in-unit laundry were popular pre-pandemic and the hunt for these amenities has only increased. “Garage parking” search rates were up 73 percent and added an average of $149 to a listing. “In-unit laundry” searches were up 64 percent and is even more valuable, adding an average of $170 to a listing’s value. “With slashed interest rates at dealerships and public transportation to be avoided if possible, more people were likely to have bought cars in 2020 and would then need parking spaces,” according to the Zumper report. “Additionally, bringing clothes to a public laundromat, if they were even open, could be potentially dangerous in terms of exposure so having in-unit laundry has become more important than ever.”
One of the top search terms was one that wasn’t particularly popular pre-pandemic—storage. But as people created impromptu offices at home, they may have needed to store other furniture, or they may have been looking to clear away clutter as they spent more time at home. In any case, “storage” saw a 92 percent increase in searches and added an average of $53 to a listing’s value.
For those in the Generation Z age group, the storage search was even more specific. These 18-to-24-year-olds really prioritized “walk-in closets” in their searches, as well as air conditioning and dishwashers. They were less interested in parking however, as this age group is the least likely to own their own cars.
Millennials also really wanted walk-in closets—this search term was up 300 percent for this age group, making it the number-one amenity request for 25-to-40-year olds. Millennials were also the only age group to prioritize hardwood floors.
While all ages wanted outdoor space, Gen Xers were all about the pool. The 41-to-56-year-olds also wanted furnished apartments, maybe because they were downsizing from big family homes, according to Zumper. “With the ‘Swimming Pool’ and ‘Furnished’ amenities sitting uniquely at the top of the most desired for Gen X renters, this shows that the parents in this age group are finally ready to relax and have some well-deserved down time,” according to the report.
Finally, Baby Boomers were uniquely interested in central heat and had the largest increase in “in-unit laundry” searches of all the age groups. “As the effects of COVID are potentially more dangerous in older generations, renters in the Baby Boomer age group should be more careful when going to more public spaces so having laundry in-unit helps keep them safe,” according to the report.